Intent over Intentions: The New ESG Reality
For many years, Kyranis Travel (Impressive Tunisia) has supported companies during their key moments. Today, however, the world is changing rapidly.
The release of the Tunisian Financial Market Council’s (CMF) statement on January 20, 2026 marked a turning point: sustainable finance and ESG criteria are no longer optional — they are regulated imperatives.
To meet this new requirement for transparency and accountability, we upgraded our management system from ISO 20121:2012 to the new ISO 20121:2024 standard.
What Makes ISO 20121:2024 a Game Changer
The difference is fundamental.
While the 2012 version allowed largely declarative approaches, the 2024 version demands measurable results and a proactive fight against greenwashing. It’s no longer about intentions — it’s about verifiable evidence.
As the only event agency certified ISO 20121:2024 in Tunisia and the MENA region, and among a small number of DMCs worldwide validated by AFNOR, we no longer offer basic logistics.
We act as your compliance partner.
Securing Your Value Chain: ESG Reporting Requirements
For an organization serious about CSR and sustainability, every provider is part of its responsibility chain.
A poorly managed event can compromise your extra-financial rating. On the other hand, entrusting your conferences and seminars to a structure certified according to ISO 20121:2024 ensures that:
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Marketing expenditures are transformed into verifiable ESG assets
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You meet sustainable finance criteria defined by the CMF
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You benefit from tangible KPIs directly usable in your sustainability reporting
An Elite Vision for Demanding Partners
Being one of fewer than 300 organizations worldwide certified to ISO 20121 is not an end in itself — it’s a guarantee.
We put this guarantee to work for CFOs and CSR leaders who refuse to compromise performance for ethics.
With our dual certification of ISO 9001 and ISO 20121:2024, make sure your events are an irreproachable reflection of your commitments.